PAF Receives Two More FA-50

1 December 2016

The Philippine Air Force welcomes the second batch of a dozen fighter planes ordered from South Korea in a deal worth 18.9 billion.

The fighter jet which landed at Clark airport before noon on Thursday displayed a diamond formation reminiscent of the old glory days of the air force used to be done on the erstwhile F-5 fleet.

The arrival of two more FA-50 (tail #3 and #4) raises the number of existing jets of the Philippine Air Force to four. They were piloted by two South Koreans from Korean Aerospace and arrived at Clark Air Base around 11:41 a.m. and 11:42 a.m., respectively.

The two fighter jets left South Korea on Nov. 29 and reached Kaohsiung, Taiwan, yesterday. It then proceeded to Clark airport around 10:10 a.m. and were met by the first two FA-50s with tail numbers 0001 and 002 over Pangasinan. They made a diamond formation over Clark Air Base and were met with a water cannon salute when they landed.

The rest of the fighter jet is expected to be delivered on a staggered basis until 2018.

CEB A320 Lands At Caticlan

PAA Testing Flights

1 December 2016

Cebu Pacific inaugural A320 flight to Caticlan airport on November 23, 2016.        Image by Vincent Cerbas.

Philippines Air Asia testing A320 flights at Caticlan Airport on November 29, 2016.

PAL 5 Star Aims Start in 2018

PAL Re-configures Monoclass A330

1 December 2016

Philippine Airlines (PAL) is heading to "nose-to-tail reinvention" as it aims to become a five-star, full-service carrier by 2020, said President and COO Jaime Bautista on the sidelines of Association of Asia Pacific Airlines (AAPA) 60th Assembly of Presidents in Manila.

Bautista confirmed that initiatives were already mapped out to remedy the carrier’s identity crisis and LCC inclinations as it re-positions back to become a full service carrier of the Philippines, a move that required a reconfiguration of all the mono-class aircraft in its fleet.

According to Bautista eight A330-300s will be reconfigured with business, premium economy and economy class seats for medium-haul flights to the Middle East, Japan, Korea, Australia and Honolulu. It will also be furnish with backseat In-Flight Entertainment (IFE) systems covering all classes which the present equipment doesn't provide.

The airline said the seat configuration of the A330 will be less dense than the current product they have.

Meanwhile, the upcoming A321NEOs orders which start arriving in the last quarter of 2017 will also sport backseat IFE's designed for regional destinations as well as medium haul routes to Australia and India.

PAL is currently rated three star by Skytrax.

CEB Newest A330 Carries New Livery

1 December 2016

First 240t A330-300 variant in the Philippines
There will be no Hawaii, Middle East or Australia expansion for this 7th A330-300 of Cebu Pacific, at least not yet, as the airline intends to boost domestic capacity to Cebu and Davao and expand international flight services to select regional destinations in Hong Kong and Singapore out of congested Ninoy Aquino International Airport. The next two birds however are more capable (240t) than its present sibling (235t) as it has activated center tanks capable of reaching Honolulu with 440 passengers.


Product Compatibility Issues Cited For Woes

30 November 2016

Flag carrier Philippine Airlines (PAL) and Etihad Airways (ETD) is heading in opposite direction starting summer of next year if both company fails to salvage its strategic partnership agreement that should have marked a new era of cooperation between the two flag carriers.

The culprit of the airline's trouble appears to be wrong product choices of PAL which add to its woes when passengers started shying away from the airline and opted instead to fly ETD because of better product offers, most notable of which is the absence of In-flight Entertainment (IFE) System to its operating aircraft. ETD offers this product to all passengers regardless of fare classes.

The agreement which supposedly covers code-share flights, loyalty programs, airport lounges, joint sales and marketing programs, a Philippines domestic air pass, cargo, and the coordination of airport operations to provide a better guest experience at their Abu Dhabi and Manila hubs now appears in limbo as PAL failed to match ETD services.

PAL President and Chief Operating Officer Jaime J. Bautista said they will be converting some of the Airbus A330-300's that are used for the middle east flight but until now no product is introduced to the said route citing poor yield despite being given 5th freedom traffic rights from Abu Dhabi to any points in Saudi Arabia.

The Philippine carrier was expected to harmonize products offering with Etihad which it did in the early part of the agreement by fielding a bi-class A330-300 to the route but that strategy failed because of absence of IFE services which Abu Dhabi bound passengers desired.

Etihad Airways’ President and Chief Executive Officer James Hogan is trying to salvage the agreement with Philippine Airlines as it expires in six (6) month's time.

The commercial agreement was signed in Abu Dhabi on 28 April 2014.

CEB Joins Black Box

24 November 2016

Value Alliance members Vanilla Air and Cebu Pacific secured an equal (15% each) shareholdings alongside Scoot and Nok Airlines of Air Black Box (ABB) Asia Pacific, the joint venture ticketing platform responsible for making the Value Alliance a reality.

The remaining equity is held by ABB’s majority investor VaultPAD Ventures (40%), a US-based private airline travel and tourism venture accelerator.

Black Box is a sales and distribution booking and interline system for the airline members of the Value Alliance, comprising budget carriers in Asia which includes Cebu Pacific, Jeju Air, Nok Air, NokScoot, Scoot, Tigerair Singapore, Tigerair Australia and Vanilla Air.

Value Alliance partnership was formed earlier in May to enable direct interline ticket and ancillary sales among member airlines in one booking, a feat made possible using ABB’s platform.

The distribution solution provided by ABB is the world’s first multi-carrier interlining and booking system.

PAL Harness Sabre Tech

24 November 2016

By Mark Elliot

Philippine Airlines has chosen to adopt Sabre’s AirVision Commercial Analytics solution in order to improve its revenue-generating capabilities.

This new technology brings commercial data from several different departments into one place, in real time, easing the process of analysis and enabling improved decision-making.

PAL's president Jaime Bautista (centre) with Sabre's Rakesh Narayanan (left) and Dasha Kuksenko (right)It will also allow PAL to optimise revenue per passenger instead of the historically used revenue per seat model, and can even measure the impact of passenger behaviour.

“Sabre’s Commercial Analytics will allow Philippine Airlines to make more actionable decisions,” explained Dasha Kuksenko, Sabre’s vice president & regional general manager of airline solutions for Asia Pacific. “This solution also enables the airline to maximise revenue, improve efficiency and productivity, while driving a competitive advantage.

“By using Commercial Analytics, the Philippines flag carrier will have the ability to look at customer segments instead of simply fare purchases. This gives the airline more insights into their customers’ purchase propensities and the ability to recommend actions to best suit the business needs of the airline,” she added.

Dina May F. Flores, PAL’s vice president of revenue management, said that the new technology would “help us better understand our customers’ buying behaviour”.

Sabre and PAL are both currently at Association of Asia Pacific Airlines’ (AAPA) Assembly of Presidents in Manila.