Showing posts with label Tiger Airways. Show all posts
Showing posts with label Tiger Airways. Show all posts

Seair's Jet To Turboprop Operations

CEBGO To Operate ATR's

5 October 2015

The current iteration of Southeast Asia Airlines, Cebgo (DG, Manila) has ceased jet operations with the return of its sole remaining A320-200 - RP-C3270 (cn 5320) - to parent airline Cebu Pacific Air.

Meanwhile, Cebu Pacific will likewise cease turboprop operations with its last ATR72-500 flight scheduled for today, October 5. Eight of the type are scheduled to be transferred to Cebgo tomorrow which intend to grow the fleet to 15 starting next year.

Cebu Pacific started transferring its turboprop route network to its subsidiary subsidiary last September 25 with the shift expected to be complete by the end of October.

Cebu Pacific and Tiger Air of Singapore earlier secured Singaporean anti-trust regulatory approval for their enhanced joint venture on flights between the Philippines and Singapore.

Under their original agreement filed in September of last year, the two carriers proposed jointly operating common routes between the two countries (Singapore to Manila, Clark, and Cebu in particular) and other markets that may emerge, on a metal-neutral basis. In addition, they intended to jointly sell and market common and non-common routes while cooperating in the area of sales and marketing, distribution, airport operations and ground handling, scheduling, procurement, and pricing among other areas.

Tiger Adds Davao and General Santos

Flights Starts November 

25 July 2014

Tigerair Philippines will add four new domestic destinations in November as it expands its route network in the Philippines.

The new Cebu Pacific Airways subsidiary said it would launch flights from Manila to Davao and General Santos on November 20, using Airbus A320 aircraft after it receives airframe from its parent.
The airline will also launch a twice a week flights from its Cebu hub to Davao and Cagayan de Oro on November 29.

Meanwhile, Cebu Pacific and Tiger Airways of Singapore has completed the implementation of its interline agreement which will create the third biggest flight network from the the Asia Pacific region next to Air Asia Berhad of Malaysia and Lion Air of Indonesia. 

Tigerair Singapore and Cebu Pacific announced plans to enter a strategic alliance on January 8, 2014 to improve its competitive level amidst the looming Asian Air integration in 2015. 

The interline agreement extends to all their networks, opening up a wide array of new destinations for their respective passengers.

The airline alliance will bring new destinations in Australia, Bangladesh, Cambodia, China, India, Indonesia, Korea, Japan, Malaysia, Myanmar, Maldives and Thailand.

Tigerair Singapore will make available domestic Cebu Pacific flights for sale on the Tigerair website from July 23 and available on the website of Cebu Pacific starting September.


Tigerair Earns Its Stripes

14 October 2013

By Ching M. Alano

Singapore-based Tiger Airways Holdings is committed to infuse 25 new planes in its network in three to five years. It will soon fly to Naga, Tagbilaran, Cagayan De Oro, Zamboanga, General Santos, and Tawi Tawi.

MANILA, Philippines - It’s an awesome, roaring year for Tigerair Philippines as it earns its stripes by offering some of the lowest budget fares, the newest fleet of aircraft, and the most competent pilots in the industry.

And did you know that of all the budget airlines, Tigerair has the biggest hand-carry baggage allowance?  While other airlines allow only seven kilos, Tigerair gives passengers 10 kilos free of charge. For check-in baggage, passengers pay from 15 kilos up (about P250-300 per kilo).

A roaring good year

Fact is, Tigerair has a lot to roar about. This year, Tigerair Philippines plans to increase its revenue forecast to P5 billion, three times more than last year. Tigerair is bullish that there will be more travelers from wider segments of society, what with the increased tourism targets of the Department of Tourism.

Of course, who’s not attracted to low fares? I’m sure there are places you dream of going to without having to pay a price that will give you a nightmare. “Yes, we can afford to lower our prices because we can balance the prices with the load factor,” says Olive Ramos, president/CEO of Tigerair Philippines and the first female CEO of Seair (Southeast Asian Airlines, whose parent company is Tiger Airways). “If you lower your price, it can be offset by the increase in load factor. We’re still in the investment mode; this is the best time to take Tigerair because we’re just introducing the brand to the market. Which is why investors are willing to sell fares at the lowest prices and take some losses.”

Flying high: “Budget airlines connect families and loved ones. We’re really here to serve Filipinos — now, they have a choice,” asserts Olive Ramos, Tigerair Philippines president/CEO, with Joey Laurente, VP for commercial. Photo by JUN MENDOZA

Low prices, high quality

Olive asserts that it is Tigerair’s dream to make traveling more affordable to Filipinos while providing them with a quality airline with excellent standards of safety, security, and reliability — a caring and highly trained cabin crew, the most experienced pilots (there’s an American pilot, a British pilot, and Filipino pilots from the Air Force, aged 30 years old and up, with a minimum of 3,000 flying hours), and an aircraft fleet made in Toulouse, France, and no older than three years old (plus a new set of bigger aircraft — three Airbus A320s and two Airbus A319s — that can fly to key cities).

The highs of flying low-cost

This peripatetic lady CEO who lives a high-flying (literally speaking) lifestyle gets us sold on why we should take a low-cost carrier. Olive points out: “If you take a budget airline, you can leave at 12 midnight. If you’re going to Singapore, for instance, you’re there before 5 a.m. If you take the 6 a.m. flight, you’re there by 9 a.m. You don’t need to book a hotel; you can leave on the same day. You save on a hotel and you can maximize your time.”

And, of course, you save on the fare. On non-budget airlines, a round-trip ticket to Singapore easily costs P25K while on budget airlines, it’s only P14K, two-way. You also save on the terminal fee, which is half the price at midnight.

She hastens to add, “With non-budget airlines, food is included in the fare and they won’t reimburse it if you don’t eat your food. Who really likes to eat airline food?”

On Tigerair, a packaged meal, which is not included in the fare, costs P350.

As if she hasn’t convinced us enough, Olive asks,  “Why choose a full-service airline when you can have a budget airline where the seats are few and you can be taken care of better?”

Associated with the strengths of the Singapore-based Tigerair brand, this ferocious airline aims to give passengers a seamless, value-for-money travel experience.

Its Airbus A320s and Airbus A319s, the newest in the low-cost carrier segment, are configured to carry less seats and passengers to give them wider legroom.

Now flying to Phuket

Tigerair Philippines currently flies to Singapore, Bangkok, Hong Kong, and local destinations such as Clark, Laoag, Bacolod, Kalibo, Cebu, Iloilo, Tacloban, and Puerto Princesa. It hopes to open up more tourist and commuter routes to Naga, Bohol, Cagayan De Oro, Zamboanga, General Santos, and Tawi Tawi.  Tigerair now also flies from Singapore to Kalibo, making it the only carrier to directly fly this route. It will soon fly to Phuket from Manila.

Visibly excited about their new Thai destination, Olive personally recommends Phuket, especially for the WTAs (women who travel alone), as Thailand offers an amazingly different culture. And, of course, shopping is cheaper in Phuket than Bangkok (how low can you get!).

Olive shares more soaring good news: “Singaporean Tiger Airways Holdings (which owns 40 percent of Tigerair Philippines) plans to infuse 25 new places in its network in three to five years, allowing us to service more routes and passengers.”

Tigerair is the only airline flying out of Clark (for its international flights). “Clark fuel has no tax, which is why we can bring our prices down. “One of my priorities is to lobby for our international flights out of Terminal 4,” Olive declares. “I have already touched base with the government agencies that can assist us on this, and I hope this becomes a reality soon.”

Meanwhile, there’s a bus that goes to Clark International Airport that you can take from either TriNoma or SM North on North Avenue, Quezon City.  Bus fare is P200 and the bus comes every half hour.

New name, new business model

Why the change of name (from Seair to Tigerair)? “We’re using a different business model now,” explains Joey Laurente, Tigerair Philippines VP for commercial, who counts years and years of experience in the travel industry. “Seair caters to what’s called ‘missionary routes’ like Batanes, Coron, Busuanga, Caticlan — specialized destinations where not too many carriers can fly because you need a smaller aircraft. We’re now flying the Airbus A320, which is bigger than the Dornier they were using and we fly to key cities now — domestically we go to Cebu, Bacolod, Iloilo, Kalibo, Tacloban. We changed our destinations, we changed our market type, so we really had to rebrand.”

He adds, “Seair will be starting again; they will be flying to their usual routes like Boracay, which is not competing with us because we don’t fly there anyway.”

Tigerair is looking at new international destinations as well, like Narita and Osaka in Japan and even China.

Coffee, Tea or Tee?

“Our market mix includes tourists, business travelers, as well as our kababayan overseas Filipino workers who fly back to visit their relatives,” Joey enumerates. “From Bangkok and Singapore, we get a lot of golfers who go to play in Clark (Mimosa) and go trekking. We noticed there are a lot of tourists who go to the northern part of the Philippines because they’ve been to the south. They want to explore the northern part, which is really fantastic so at least we don’t crowd ourselves in the south. We should really focus on up north because it’s really a nice destination as well; some people go to Pinatubo.”

Indeed, Tigerair attracts all market types. However, its main thrust is leisure travelers. “And very much the young travelers, 18 to 30 years old, because we give competitive prices,” Joey stresses. “The young ones are the bulk of our market. As far as selling is concerned, we distribute our tickets through the Internet and the young ones are really the ones who are Internet-savvy. We have promo prices that can go from zero fare to P1,000, that’s why you have to like us on Facebook. The promos come every week. And we’re tying up with the tour operators to help us with the land arrangements. We have family packages as well.”

Joey sees Filipino travelers today as very price-sensitive and more demanding; they want to make the most of their hard-earned money. They are more mature, they want to travel, see places.

Joey shares some valuable tips with first-time travelers: Choose a budget airline (like Tigerair), be more adventurous, learn as much as you can, adapt to change. He remembers the time he drove to Iloilo (you have to take the Roro, check the schedule, you can leave after work), with his wife, daughter, son, two brothers-in-law, and his mother-in-law. It took them a week to get to Iloilo, stopping to enjoy the view in Mindoro.

Olive notes, “Most Filipinos now travel a lot, they want to see their own country.  And now, with budget airlines, they can visit their families. Budget airlines connect families and loved ones. It’s now easy for our OFWs to see their loved ones. So, we improve people’s lives. We’re really here to serve Filipinos — now, they have a choice.”

Now, we can all roar with the Tiger.

Can Tigerair change its stripes?

4 July 2013

By David Leo
Aspire Aviation

Koay Peng Yen, Group CEO of Tiger Airways Holding said the Singapore-born and bred budget carrier has been creating synergies between all Tigerair airlines in Australia, Singapore, Indonesia, and the Philippines by allowing customers to book connecting flights from any of these carriers. Passengers can connect flights seamlessly in Singapore without clearing immigration or transferring their own luggage.
Budget carrier Tiger Airways has ditched its leaping tiger logo and changed its name to Tigerair. If the proverbial leopard cannot change its spots, is the new Tigerair a different airline?

Changing a name and updating a logo are all part of a corporate game to project a fresh image when the old begins to tire. A whole slew of airlines including Singapore Airlines (SIA), Cathay Pacific, Qantas, British Airways (BA) and United Airlines have done their part molting and face-lifting, the reason most commonly cited being one of keeping up with the times and be contemporary. So, in the words of Tigerair Australia chief executive Robert Sharp, the initiative is part of a bid to bring the airline into a “new era”.

For all that may be said about how the new logo and name embody the key elements of Tigerair’s personality which is “warm, passionate and genuine”, or that according to Tigerair Group chief executive Koay Peng Yen in Singapore they project the carrier’s “commitment towards a better and bolder Tigerair”, the truth is that Tigerair badly needs an image makeover.

The airline has suffered from complaints about flight delays and cancellations, a lack of compassion and poor customer service. Its Australian offshoot, which has not turned in a profitable performance in all its six years of operations, languished under a tarnished image when in 2011, Australia’s Civil Aviation Safety Authority (CASA) grounded its entire fleet over concerns of safety. Tigerair was also beaten by rival Jetstar as the best low-cost carrier in Australia in a recent Skytrax survey. Outside Australia, Tigerair also faces stiff competition from Jetstar as well as AirAsia.

Image Courtesy of James Morgan

One cannot be sure about what Sharp meant when he said of the new Tigerair: “We’re a real airline for real people.” However, he came closest to scratching beneath the surface of the truth when he asserted that the change was “more than just a fresh coat of paint and a new logo” but “the start of the revival of our airline.” Although he was referring specifically to the carrier’s Australian set-up, the change which will entail more emphasis on customer service is as applicable in the wider context of Tigerair’s operations. Clearly more needs to be done as pointed out by critics and sceptics on the internet, that unless the carrier visibly improves its services, the makeover is only skin-deep.

The new Tigerair without its stripes must be a new airline guided by a new service philosophy or the renewed will and sincerity to deliver on promises in order to rein in the competition. If Singapore Airlines were tardy in realising this, Virgin Australia which acquired a 60% stake in the Australian outfit last year and approved by the Australian Competition and Consumer Commission (ACCC) only in April this year found the timing opportune for change. You cannot discount that Virgin’s acquisition might have been the catalyst for the logo and name change to signal a new beginning. Virgin could from now on as a majority shareholder steer the new entity without the trappings and frailty of a damaged past.

Tigerair’s very own experience since inception has shown that having a successful parent is no guarantee of similar success down the line. One must not forget that Tigerair is after all a low-cost carrier that plays by a different set of rules and SIA’s forte is premium travel, when alluding to that relationship.

Interestingly, when Tiger Airways was incorporated in 2003 and commenced operations a year later, many observers thought its leaping tiger logo was an inevitable hark-back to the flying tiger of the old Malayan Airways and successor Malaysia-Singapore Airlines in which SIA claims its roots before Singapore and Malaysia split ways to operate their own flag carriers. Call it nostalgia, perhaps, or a clever ruse to reclaim birth rights. Whether it was deliberate or incidental, for reasons that one could only speculate, it is seldom that one can live the same dream in all its exactitude twice. It is time to construct a new one.

Seair's new tail

The Tiger Onslaught in the Philippines


March 25, 2013

Tiger Airways Holdings is raising stake in the budget airline wars as it prepares war chest for Indonesia and Philippine operations costing US$236 million.

The low cost carrier subsidiary of Singapore Airlines is awaiting regulatory approval to rebrand SEAIR as Tiger Airways Philippines in the second quarter of 2013.

Tiger Airways Philippines is expected to make its debut on July 10.
“The proceeds from the fundraising exercise will allow us to fortify our balance sheet and be well-positioned to grow the Tiger franchise in Asia,” the carrier’s Chief Executive Officer Koay Peng Yen said in the statement.

Major shareholder Singapore Airlines, which holds a 32.7% stake in Tiger, has agreed to take up its entitlement to the rights shares and convertible securities. It will also subscribe to shares and convertible securities not bought by other shareholders, provided its shareholding does not rise above 49.9%.

Temasek-owned Dahlia Investments, with a 7.3% stake in Tiger, has also agreed to subscribe to its entitlements.

SEAIR appoints new CEO

As Tiger Rises!
Tiger Airways Group has appointed leading independent creative agency, The Secret Little Agency (TSLA), as its brand agency in Asia Pacific when it enters a new phase of growth looking at consolidating its brand in the Philippines effective third quarter this year to  build closer connections with its Asia-Pacific customers.

January 19, 2013


Southeast Asian Airlines (SEAIR) has announced the appointment of Olive Ramos as chief executive officer. She will take over the position from Patrick Tan, who has been with the company since February 2005.

Ramos was previously president and managing director of logistics company DHL Supply Chain Philippines from 2006 to 2012, where she was responsible for developing business strategies and organizational capabilities.

“We are pleased to welcome Olive Ramos to the SEAIR team. With her strong logistics and financial background, capabilities in organizational development and operations, and intricate understanding of the Philippine market, we are confident that she will be able to steer our Philippine operations forward,” said SEAIR chairman Koay Peng Yen.

“We thank Patrick Tan for his dedication to SEAIR. He will remain with SEAIR as part of the senior management team, and we look forward to his continued contribution,” added Koay.

SEAIR is a 40 percent-owned associate airline of Tiger Airways Holdings. SEAIR adopts Tiger Airway’s business model and offers value fares to domestic and international destinations within a five-hour flying radius of the Philippines.


Patrick Tan Takes Over Seair

Zapanta heads subsidiary


September 15, 2012

Low cost carrier South East Asian Airlines (SEAIR) has appointed Patrick Tan as President and Chief Executive Officer of Tiger affiliate Southeast Asia Airlines (SEAIR) replacing Avelino Zapanta who will now head Seair International (SEAIR I), a new company created to serve missionary routes.

“This deal represents a significant step forward for Seair and will allow the airline to continue its tremendous growth and job-creation drive for Filipinos, bringing increased prosperity, highly-skilled jobs and tourism to the country,” newly appointed CEO Patrick Tan said in a statement.

 
He added that Zapanta, who was “instrumental in helping Seair grow into the airline that it has become today, will continue to share his expertise and wealth of experience in his new position as senior adviser to Seair.”

Zapanta has contributed over six years of his career to bring this transaction to a close and secure a proper succession with the appointment Tan as Seair’s new chief.

“Mr. Zapanta will head SEAIR I. He will be the president of Seair I. We believe he could continue to head an airline such as Seair I since he had been with Seair Inc. before,” Greek-American Nikos Gitsis, one of the founders of Seair Inc., said in interview with Businessmirror.

Tiger Airways completed the purchase of a 40-percent stake in Southeast Asian Airlines.

Gitsis and Iren Dornier sold a combined 40-percent stake in Seair Inc. to Singapore’s budget carrier Tiger Airways for $2.5 million but lending the airline $40 million more in investment over a five-year term.

“We started a new airline called Seair International which is owned by me, Dornier, Tomas Lopez and  Geraldine Olivares. We will reposition the airline to serve missionary developmental routes and one of the things we want to do is to relaunch the Batanes flight because we removed that from Seair Inc.,” said Gitsis.

Seair I will take over the leisure routes of Seair Inc. which has now been transformed as a budget carrier. It will fly to destinations where bigger commercial planes could not land using its existing fleet of three Dornier 328s and one LET 410UVP-Es.

Gitsis said Seair I will purchase two more LET 410s next year to be able to serve more flights going to Batanes and Palawan.

“We plan to expand the fleet and position the aircraft to service missionary destinations like inter-Palawan, including Puerto Princesa-El Nido, Busuanga, Puerto Princesa-Taytay, Puerto Princesa-Cuyo, among others.  We will keep Batanes and also focus on Palawan,” added Gitsis.

Seair I is waiting for the issuance of an Air Operator Certificate (AOC) from the Civil Aviation Authority of the Philippines (CAAP) before the relaunch targeted in the last quarter of this year.

“We already secured a CPCN [certificate of public convenience and necessity] from the CAB [Civil Aeronautics Board] and we are just waiting for the CAAP to issue our AOC. We will start operating Seair I by October or November this year. We have pilots and staff good and ready to go. Mr. Zapanta will come back,” said Gitsis.

Tan was previously vice president for commercial affairs before he became Chief Operating Officer, and was responsible for growing SEAIR revenues from PHP 200 million per year to PHP 1 billion per year. He was in charge of SEAIR sales and marketing activities for seven years, overseeing company relations with over 200 travel agents across the globe.

Tan is also a trustee and vice president for external affairs of Boracay Foundation Inc., an influential business group for the conservation of the famous island destination, and serves as a consultant to the board of the Flying Medical Samaritans, and is a sailing member of the Manila Yacht Club. A certified private pilot, he is also a member of the Aircraft Owners and Pilot’s Association (AOPA – Philippines).

Tan earned a Bachelor of Science in Applied Physics from Ateneo de Manila University and a Bachelor of Science in Business Management, Major in Marketing, from De La Salle University.

Seair operates a fleet of two A319's and three A320's as it flies to Bacolod, Cebu, Davao, Iloilo, Puerto Princesa, Tacloban, and Kalibo, while its three turboprop D-328 flies Batanes, Palawan and Caticlan. The airline operates international routes out of Clark to Hong Kong, Singapore, Bangkok, and Kota Kinabalu.

“Our target is to have 10 Airbus fleet within three years or less.” says Tan.-- with reports from Stella Arnaldo and Lenie Lectura.

Tiger adds 3 A320's for Domestic Operations

As SEAIR Expands

June 6, 2012

Singapore - Low-cost carrier Tiger Airways Holdings Ltd. (Tiger) is adding three (3) Airbus 320's to Southeast Asian Airlines (SEAIR) for its operation in the Philippines as it finalise a sale and purchase agreement to acquire 40% of the airline for USD7 million. The investment will be held through Tiger’s wholly-owned subsidiary, Roar Aviation II Pte Ltd.

In a statement, the airline said that its new plane will start arriving by the fourth week of July and third week of August, and will be operated by Southeast Asia Airlines (SEAIR) for its domestic and international operations.

"The investment in SEAir is in-line with our strategy to develop the business into a pan-Asian one, one that will enable us to leverage on the strength of our Singapore base and scale up the size of our business across the region," said Tiger's chief executive officer Chin Yau Seng, in a statement. 

SEAIR will fly the new A320 jets to major domestic points in the Philippines. It recently announced the commencement of flight to Cebu starting July 31 followed by Tacloban, Kalibo, Iloilo and Puerto Princesa out of Ninoy Aquino International Airport's Terminal 4. It will also fly to Bacolod, Davao, Cagayan de Oro, and Tagbilaran before yearends.

"This is SEAIR’s largest network expansion" says airline President Avelino Zapanta who added that they were not affected by the moratorium of new flights out of NAIA because the route they applied was suspended in 2010 due to cabotage complaints by other carriers. The ban was lifted in 2011 but it is only now that they are using the landing rights out of NAIA because of delay in regulatory approvals.

"That is one advantage our competitor never got" says Zapanta, referring to Air Asia Philippines.

"We expect these new routes to contribute one million passengers annually as we add new seven domestic destinations," he added.

SEAir carried 210,670 passengers on international flights and 124,468 for domestic flights in 2011. However, its domestic market share has been dwindling fast standing at the first quarter of 2012 at 10,037 passengers, down by 78.59% from last year’s figure of 46,879.

Meanwhile, its international passenger traffic is up by 80.67% from last year’s figure of 35,509 recording 64,157 international passengers from January to March this year.

The airline operates flights to Batanes, Caticlan, and Tablas using 4 dornier 328 Turboprops. It also fly to Singapore, Hong Kong, Bangkok and Kota Kinabalu from Clark Airport using 2 Airbus A319s under the Tiger Partner Airline programme.

Tiger’s investment in the Philippines is the second joint venture it entered in Asia, following its acquisition of a 33% stake in Indonesia’s Mandala Airlines in January 2012.

Philippine Tiger's Dilemma

To be or not to be. That is the Question?

August 7, 2011

Like the now famous quote of the President of the Philippines in his State of the Nation Address in 2011 "Ang sa Pilipinas ay sa Pilipinas", literally translated to mean that flying in the Philippines remains to be largely a Filipino business. And so it was for Tiger airways and its five year struggle to gain a foothold in the country.

Tiger Airways, (established 2005) a low cost subsidiary of Singapore Airlines, recently announced sometime in February 2011 plans to acquire 32.5% stake in the Philippines only leisure airline, Southeast Asia Airlines (SEAir), the smallest operating airline in the country with regular scheduled trips.

But that was not the first time Tiger's intent to set up a local subsidiary was announced. The Philippine affiliate plan was laid on the table as early as late 2005 after its organization but was made public only September 26, 2006, for a flight commencing February 2007.

The venture involves initially the dry subletting of two Tiger planes in the colors of SEAIR, but desires to implement the agreement was put to the test after Philippine registered carriers objected to the agreement as a clear circumvention of "cabotage rules", thus, the objections.

The airline's international flight plans was approved by CAB, so the long delayed official launching on December 16, 2011 to three international points.

Tiger began international flights from Clark by proxy, to Singapore, Hong Kong, and Macau. It has pending application to fly Kuala Lumpur and Kota Kinabalu in Malaysia. It also applied Kutching, Penang and Langkawi flights from Clark under the Asean open skies initiative.

SEAIR was planning to add two Tiger A320s in Jul-2011 and launch domestic services. It already operated two Airbus 319's out of Manila-Clark. But the CAB forced SEAir to suspend the launch of Tiger-branded domestic flights due to "cabotage claim" by local airlines. Air Asia's local subsidiary cautiously took notice and decided to fly overseas.

Cabotage Rights

Cabotage rights has its origin in Maritime law, first applied in France, literally meaning to navigate along the coast. The French translation refer to it as coastal Navigation while the English refer to it as Coastal trade.

Navigation refer to nautical operations while Coastal trade refer to sales of services, like freightage and carriage of persons and goods for profit. Aerial cabotage, applying the English rule to maritime, follows the latter.

The English objective for Cabotage was for the protection of national shipping activities within its territory from foreign competition, which as a matter of national policy should be protected from competition by a foreign owned vessels.

From the 1900's maritime cabotage referred to economic protection. It was later adopted to mean the same thing upon the introduction of aerial cabotage. It is fondly associated with the principle of Sovereignty in international civil aviation, as the right of the State to exclude foreign owned airlines from operating within its territory.

The Freedom of aerial navigation (aerial cabotage) was actually introduce by the French in 1910 during its first aerial convention held at Paris. The Germans introduce the reciprocity rule, allowing foreign aircraft operator to operate domestic as long as the other State opens its borders to the latter State's aircraft operators.

The German proposal was not however admitted. Instead, what was adopted was that the right to aerial trade would be subject to limits within the other States territory and further security restrictions, thus formed the basis of the State's Air Services Agreement (ASA) with other countries where they have diplomatic relation.

A Philippine Tiger?

There is no doubt that SEAIR is a local airline entitled to cabotage rights within the Philippine shore. Its partner however isn't, and by carrying the name tag of the latter to its marketing strategy puts its domestic plans in limbo.

For a start, Singapore has no domestic territory to fly. The Philippines has vast area of airspace with 90 million people as market.

The airline's plan to fly domestic via SEAIR to Cebu and Davao ran a snag as it intend to make international connections to Hong Kong and Singapore.

But former Silk Air CEO and now Tiger Airways newly-installed group chief executive Chin Yau Seng said on the joint venture agreement that without a domestic operation in the Philippines, the Tiger Group investment wouldn’t make sense for Tiger and the deal will not be completed until approval is secured for domestic services.

Chin expects the issue to be resolved with SEAIR officially becoming a Philippine tiger following the footprints of LCC heavyweight Air Asia which intends to launch flight out of the country by October.

Legal complications goes back to cabotage rights and patrimonial issues, which the local carriers are very sensitive.

Second, Airlines are grantees of Legislative franchises from the government. Which means that their operation should be subject to control and regulation by the Philippine Government and not that of Singapore to which the airline is based.

“We are engaged in discussions with the relevant people over there” says Chin.

“Were hoping on getting the issue resolved” adds Chin.

Tigers plan in the Philippine is to grow the Philippine fleet to five at the end of the year. It currently operates 28 Airbus A320's with 9 more orders coming by 2012.

Chin said that 6 of the additional 9 aircraft have been allocated to Tiger Singapore, giving it a modest fleet of 20 A320s by the end of the fiscal year, while embattled Tiger Australia kept its current fleet of 10 A320s. The remaining 3 aircraft has been allocated to its Philippine affiliate.

Tiger Singapore already took aircraft deliveries intended to the Philippine affiliate and should start flying Davao and Cebu segments out of Singapore by November.

"Tiger Singapore cans still take another aircraft or two beyond current plans, but the Singapore market would not be able to support the group’s entire fleet" said Chin.

The Tiger group intends to grow its fleet to 68 aircraft by December 2015. Where these aircraft end up depend on Tiger’s progress in setting up its three planned joint ventures and potentially other new affiliates in Asia.

Tiger also has in place a contingency plan to sublease to other carriers some of its newly delivered aircraft, as well as potentially some of the 10 A320s in Australia should that operation be reduced in size, if all three of its three planned joint ventures are unable to launch this fiscal year.

Tiger Airways is the 8th largest low cost carrier in Asia Pacific Region behind Air Asia and Cebu Pacific at number one and fourth place respectively.

Tiger flies Cebu Davao Nonetheless

Singapore-Davao flight to start November 1

August 4, 2011

Singapore - Budget airline Tiger Airways has announced that they will add Cebu and Davao, the Philippines second and third largest metropolitan City to their route network effective October 1 and November 1, 2011, respectively.

The Singapore Airline's low cost subsidiary will fly Cebu daily and Davao three times a week with the following schedules:


Tuesday
Singapore to Davao 3:00pm arrives 6:45pm
Davao to Singapore 7:45pm arrives 11:40pm

Thursday
Singapore to Davao 2:50pm arrives 6:45pm
Davao to Singapore 7:45pm arrives 11:40pm

Sunday
Singapore to Davao 4:45pm arrives 8:35pm
Davao to Singapore 9:05pm arrives 12:45am (next day)


“We are excited to add Davao to our growing portfolio of exciting destinations” Stewart Adams, Managing Director of Tiger Airways Singapore said Monday.

Tiger Airways entered a joint-venture agreement with South East Asia Airlines (SEAIR)to fly domestic points across the Philippines but the deal was challenged by local airline operators Philippine Airlines (PAL), Cebu Pacific (CEB) AirPhil Express and Zest Airways. Resolutions are pending at the Civil Aviation Board (CAB).

SEAir currently flies to Singapore, Hong Kong and Macau from its hub at Manila-Clark using let planes from Tiger Airways.

It was supposed to be a SEAir flight until the restraining order came out preventing the airline from flying Tiger planes for domestic flights to Cebu and Davao.

The CAB said that they issued a cease order against these planned domestic routes due to possible violations of the constitutional provision that bars foreign entities from providing transportation services within the country.

Will Tiger Airways Australia’s grounding impact on Philippine and (planned) Indonesian, Thai operations?

July 6, 2011

Thai Airways’ President Piyasvasti Amranand and Tiger’s President and CEO Tony Davis agreed an MoU for setting up Thai Tiger Airways last August. Hopefully Tiger can eventually shake-off its woes caused by its Australian grounding and continue expanding through joint-venture – the only vehicle for growth in regulated Asian markets.

Thai Airways’ President Piyasvasti Amranand and Tiger’s President and CEO Tony Davis agreed an MoU for setting up Thai Tiger Airways last August. Hopefully, Tiger can eventually shake-off its woes caused by its Australian grounding and continue expanding through joint-ventures – the only vehicle for growth in regulated Asian markets.

Before Tiger Airways Australia’s alarming grounding, the airline group appeared to be following the AirAsia path to regional growth by investing in airlines in other countries. The airline had agreed to purchase a 33% stake in Mandala Airlines (in Indonesia), itself grounded and undergoing “financial restructuring”. In Thailand, Tiger plans to set up a joint venture with Thai Airways called Thai Tiger, in which Tiger Airways would hold 39%. Finally, in the Philippines, Tiger has purchased 32% of SEAIR. At the end of April, Tiger announced that SEAIR would start operating up to five daily domestic jet flights (using Tiger Airways A320s) between Manila and Cebu, followed by three daily flights between Manila and Davao. However, after local airline protests, the plans appear to be on hold as neither of the routes appear on Tiger Airways’ route map or in SEAIR’s schedules.

Generating 45% of Tiger’s revenues but 50% of costs

Tiger Airways began operations from Singapore in September 2004 before launching flights with its Australian subsidiary from Melbourne in November 2007. Both airlines operate 180-seat A320s of which the company currently has 26. In total, Tiger Airways Holdings Limited flew just under six million passengers in its last financial year, at an average load factor of just under 86%.

Figures revealed in Tiger Airways’ recent annual report for the year ending 31 March 2011 show that while the Singapore operation is profitable, the Australian operation is not. While the Australian operation now generates 45% of the company’s revenues, it also accounts for 50% of its costs. Tiger reported that in FY11, Australia represented a “challenging operating environment” with “one-offs” including “natural weather events and AVV (Melbourne Avalon) start-up costs”. It concluded that “network review likely to see more route suspensions” and that the carrier should “focus on profitable flying rather than growth”.

6.5% of domestic market from 18 routes

According to OAG data for June 2011, Tiger Airways Australia is the fourth-largest domestic carrier in Australia (based on weekly seats) with 6.5% of the market, well behind Qantas (42.8%), Virgin Australia (26.0%) and Jetstar (17.1%). Since it uses 180-seat A320s for all its services, Tiger Airways Australia’s share of domestic movements is lower, at just 4.3%, and ranks only fifth as it also falls behind Regional Express (REX).

According to its on-line booking tool, the airline’s network has recently consisted of 18 routes, of which 12 involve Melbourne Tullamarine (MEL) airport, six involve Sydney and two involve Melbourne Avalon.

From To (weekly frequency)
Melbourne (MEL) Adelaide (28), Alice Springs (4), Brisbane (21), Cairns (6), Canberra (7), Gold Coast (13), Hobart (7), Mackay (4), Perth (13), Rockhampton (3), Sunshine Coast (6), Sydney (56)
Melbourne Avalon (AVV) Perth (6), Sydney (7)
Sydney (SYD) Adelaide (7), Brisbane (14), Gold Coast (14), Melbourne (56), Melbourne Avalon (7), Sunshine Coast (6)
Source: Tiger Airways on-line booking tool for travel w/c 11 July 2011.
Bold routes are those that appear twice, once from each end of route.

It was only last November that Tiger started flying from Avalon Airport, a secondary airport for Melbourne, initially to seven destinations. Three (Alice Springs, Mackay and Rockhampton) were dropped within weeks of starting (although, in effect, they merely returned to Melbourne Tullamarine Airport), while Adelaide, Brisbane and Gold Coast services were axed at the beginning of June, leaving just Perth and Sydney services from Avalon at the present time.

With eight daily flights between Sydney and Melbourne (Australia’s biggest domestic route with almost eight million passengers in 2010), this one route now accounts for 25% of Tiger Australia’s entire network capacity.

Tiger Airways Holdings Limited has responded to the crisis (which saw Tiger Airways’ shares fall, as Qantas and Virgin Blue saw their share price rise) by appointing the Divisional Vice-President of Cabin Crew Operations at Singapore Airlines, Chin Yau Seng, to the position of Executive Director. Remember, Singapore Airlines, is the single biggest investor in Tiger Airways Holdings Limited, and does not want to see its hard-earned and legendary reputation tarnished in any way by events unfolding in Australia.

Where we usually fly (in Australia) - Tiger Airways

RP blocked Tiger Seat Sale

Domestic Jet Flights Grounded


May 19, 2011

MANILA, Philippines— The Philippine Civil Aeronautics Board has ordered Singapore-based low-cost airline Tiger Airways to stop selling seats on its website for flights between Manila and two domestic routes for its local partner South East Asian Airlines, or SEAIR.

The board’s Executive Director Carmelo Arcilla said the order was served Thursday to Tiger Airways pending final action on complaints of local airlines against Tiger Airways and SEAIR for allegedly circumventing traffic rights restrictions through an aircraft lease and marketing agreement.

Tiger Airways had been selling SEAIR flights for July between Manila and central Cebu City, and Manila and southern Davao City through its website.

Arcilla said several airlines filed a joint complaint in November on SEAIR’s aircraft lease deal with Tiger Airways and their agreement allowing Tiger Airways to market on its website SEAIR flights using leased Tiger Airways aircraft.

Hearings on those consolidated cases were completed in April. Arcilla said pending the board’s decision, Tiger started offering the Manila-Cebu and Manila-Davao seats on April 19, eliciting a new flurry of complaints from local airlines.

SEAIR President Avelino Zapanta said it has complied with the board’s order but believes its deal with Tiger Airways is legal.

CAB Issues Cease Order

The Civil Aeronautics Board has issued a cease order on domestic Southeast Asian Airlines flights using jets leased by regional giant Tiger Airways.

The order issued on Wednesday will make way for an investigation to determine whether the partnership between Tiger and SEAir violates the constitutional restriction on “cabotage,” or the ban on foreign firms operating domestic transportation services.

“There are strong indications that there may be a violation on the restriction against cabotage,” CAB Executive Director Carmelo Arcilla said in an interview.

SEAir will be barred from mounting its Manila to Cebu and Manila to Davao flights, using aircraft leased from Tiger, while the cease order is in effect. International flights using the same planes, however, would be allowed to continue.

Last year, SEAir and Tiger Airways, a subsidiary of Singapore Airlines, announced a partnership wherein the local airline would lease several jets from Tiger, to be used for the expansion of its domestic and international flights.

The SEAir flights would then be marketed and sold through Tiger website, where the latter gets most of its ticket bookings. Tiger later bought a substantial stake in SEAir.

The deal has been criticized by competing local airlines, saying that SEAir was merely acting as a dummy to allow Tiger to access the country’s booming air travel market.

Aviation authorities said on Thursday they have blocked a marketing deal between budget Singapore carrier Tiger Airways and a small local partner in a fight over the booming domestic aviation market.

Caught up in Fight

The Civil Aeronautics Board said the deal between Tiger and South East Asian Airlines (SEAir) broke a law banning foreign carriers from operating domestic routes.

It also ordered SEAir to stop advertising flights between Manila and the major cities of Cebu and Davao that it was due to start flying on July 2.

'A circumvention of the law on cabotage is against public interest and constitutes an unfair business practice that must be nipped in the bud,' the board said in its written order dated May 18.

The writ is temporary but the board is set to make a final ruling shortly on allegations that Tiger and SEAir broke the law, its hearing officer Wyrlou Zamudio told AFP.

The final ruling should be issued at the board's next meeting, Mr Zamudio said, while adding that no specific date has been set for the meeting.

Cebu Air, Air Philippines Express and Philippine Airlines filed separate complaints earlier this month over the SEAir flights that would use Airbus aircraft leased from Tiger, which would also sell seats on its booking systems.

SEAir president Avelino Zapanta told AFP it would comply with the regulators' interim ban, but rejected allegations the arrangement with Tiger was illegal.

'Definitely not. That's what they've been trying to prove and they haven't proved anything,' Mr Zapanta said.

He said the dispute reflected rising competition in the domestic aviation market, where passenger traffic had risen 22 per cent last year.

Should the government eventually rule against SEAir, the company would consider increasing destinations to other Asian routes, Mr Zapanta added.

SEAir now flies to five small provincial airports from Manila and also serves the Boracay beach resort, the Philippines' top tourist draw, from its hubs at Clark airport near Manila and Cebu.

The company also began flying to Singapore from Clark in December, using leased Tiger aircraft. -- AFP