Embraer opens RP branch

Names Raco Trading as its agent

January 22, 2010

RACO TRADING PHILS INC. was recently appointed the exclusive Philippine sales agent for Empresa Brasileira de Aeronautica S.A.’s (Embraer) line of executive jets.

The Brazil based aircraft manufacturer offers the Lineage 1000, Legacy 650, Legacy 600, Legacy 500, Legacy 450, Phenom 300 and Phenom 100 aircraft.

Established in Brazil in 1969, as part of the government’s strategic aircraft manufacturing project, Embraer was privatized in 1994. It is now a publicly traded aircraft maker catering to corporate, commercial and defense aviation sectors.

"Embraer is marketing the Phenom 100 executive jet to the Philippines" says Ramon Arnaiz who heads the Embraer sales team.

The company recently lost its major sale to the Philippine government when the Office of the President deferred its plan to purchase a new generation jet said to be Legacy 600 for the use of the Chief Executive valued at 1.2 billion pesos.

Arnaiz said they hoped to offer the legacy jet to the next President of the Philippines.

Embraer did a marketing blitz of select Asia-Pacific countries, including the Philippines, to showcase one of their new line of executive jets particularly the Phenom 100 which was on display at Mactan airport in Cebu last January 19 and in Manila from January 20 to 22.

The Phenom 100 was introduced by Embraer in 2005, and is the most comfortable business jet in the entry-level category, accommodating four passengers in the club seat configuration. The aircraft is capable of flying at 41,000 feet, attained by a direct climb, even when fully loaded.

The executive jet is also designed to perform short-field takeoffs or landings and to fly at a maximum cruise speed of Mach 0.70, or 390 knots which is ideal for Presidential and senatorial bets for their election campaigns. It can fly nonstop from New York to Miami, in the US; from London to Rome, in Europe; from Brisbane to Melbourne, in Australia; from Cebu to Taipei or Hong Kong, or from Manila to Shanghai or Hanoi in Asia.

With a 2010 delivery price of $3,830,000, the Phenom 100 is one of the most cost effective planes in the market today. And the ultimate (and most desirable) business tool for those in the corporate world who can afford it.

Embraer employs in excess of 17,000 employees with manufacturing and service centers in Brazil, France, US, Singapore and China.

In 2008, the company generated sales in excess of $ 6.3 billion delivering 204 aircraft to satisfied clients around the world.


4 comments:

  1. a regional office is better, hehe

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  2. YOu think the next President needs this one? for me as the head of the state YES. government functions only and not for personal. But im sure detractors will again question this.

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  3. For luxury air travel, prefer a Private Jet which will add more luxury to your trip. Only a private jet can arrange for restaurant, food, road transport insurance in a single package, this will make your travel so simple and easy.

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  4. they mention about defence can they?

    ReplyDelete