PAL Appoints New Officers

10 July 2019

Philippine Airlines (PAL) has appointed new junior executives to stir the airline to greater heights as it transitions from Jaime J. Bautista-led management to that of Vivienne K. Tan management.

Vivienne K. Tan on Monday announced the appointment of Rosemarie S. Katalbas as Senior Vice President of Human Capital Department and Eugene Go as Chief Commercial and Marketing Officer.

The new officers will lead the airline’s marketing and human-resources management.

“Ms. Katalbas brings with her a vast experience in leadership roles in human resource management across multiple industries both in the region and globally,” PAL said in a statement.

“These industries include electronics manufacturing, solar energy, pharmaceutical, audit and management firm, and financial services.”

Katalbas was awarded the People Manager of the year by the People Management Association of the Philippines and was recently the recipient of the Philippines’s Most Talented Leaders (2018) World HRD Congress.

Meanwhile, Go is a product of De La Salle University with postgraduate studies in Singapore Institute of Technology where he finished with academic distinction. He has over 27 years of Marketing and Commercial experience in companies like Unilever and Johnson & Johnson, to name a few, and was instrumental in the rise to market leadership of household brand names. He is an Agora awardee for Marketing Excellence. He is skilled in Fast-Moving Consumer Goods (FMCG), Market Planning, Key Account Development, Sales Operations, and Forecasting.

“We’re working to make PAL more efficient and productive by improving business procedures—how we do things.” Tan said.

Demoralized work force
Ms. Tan denied speculations of demoralized work force as a result of unceremonious sacking of its junior executives and instead call upon them to unite and carry on with their duties.

“I call on all of you to stand united as you carry out your duties and responsibilities in PAL,” Tan said.

She rallied PAL executives and staff to value the wisdom of unity, stressing that “with unity, there is strength and with strength in numbers, we will make PAL succeed together.”

5 comments:

  1. Is the SVP different from the VP of Human Capital or just the same/name change? The VP of HC is Me-An Llamzon. Is she gone too? Ma'am Me-An by the way is the wife of Bernard P. Llamzon, the SVP of Sales of Globe. I heard he is a very humble executive, a great mentor and well-loved by employees and is said to be a 'haligi' of Globe.

    ReplyDelete
  2. So Ms. MeAn Llamzon will now be reporting directly to Ms. Katalbas? Or was she now replaced by Ms. Katalbas?

    ReplyDelete
  3. Nobody knows what is going on at PAL. I think Tan is tired of losing money. They are clearing out all the old dead meat(management). Tan brother and sister are fighting over who is going to control the airlines. It is a giant soap opera.

    It has been posted before. PAL has been losing money for many years. The only time it made a profit is when Ang from San Miguel ran the company.

    ReplyDelete
  4. Appointment of new officers from outside plus demoralized work force would be a stumbling block in PAL's bid for IOSA re-certification.

    ReplyDelete
  5. New officers do not know what they are doing that is why the employees are demoralised.

    ReplyDelete