Drink all you can Zest flies to Iloilo

Offers all-you-can-drink Zest-O juice on all A320 flights

March 7, 2009

ILOILO CITY — Low cost airline Zest Airways, Inc., formerly Asian Spirit Airlines, will launch its maiden flight to Iloilo and intends to slug it out with Philippine Airlines, Air Philippines and Cebu Pacific on Manila -Iloilo route starting on March 16, 2009.

The airline controlled by juice magnate Alfredo Yao, will offer competitive rates and dring all you can Zest-O juice drink in flight said Mark E. Hilario, Zest Air assistant vice-president for sales and marketing.

According to Iloilo Airport Acting Area Manager Efren Nagrama, the airline is set to deploy an Airbus 320 aircraft to service daily Manila flight. It is the fourth airline to operate in the new Iloilo airport which has registered more than one million passengers traffic in 2008 from operators Philippines Airlines, Air Philippines and Cebu Pacific Airways. The airport handles 9,357 flights last year. It is also the fourth busiest airport in the Philippines in terms of passenger traffic.

The airline is undeterred by the slowing economy and the price wars between bigger rivals Philippine Airlines and Cebu Pacific. Mr. Hilario said that the "The challenge really is how we can create a travel need through good package and competitive rates."

Zest Air intends to offer a better service than what Cebu Pacific or Air Philippines currently does, and one of them is by offering drink all you can Zest-O juice drink in whatever flavor the passenger would like.

Zest Air flies to Caticlan, Busuanga, Calbayog, Catarman, Legaspi, Marinduque, Naga, Puerto Princesa, San Jose and Virac from Manila aside from its new routes to Tagbilaran, Tacloban, Iloilo, Cebu, Kalibo and Davao.

Zest Air is currently applying for rights to fly the Middle East, particularly Kuwait and UAE, Hong Kong and Guangzhou in China and Kota Kinabalu of Malaysia. It also intends to fly back to Sandakan soon.

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