Fueled by Aggressive Airline Pricing Strategy
11 August 2009
The Philippine domestic passenger air traffic rose 31 percent in the first six months of the year to almost 7.6 million compared to almost 5.8 million recorded in the same period a year ago. The phenomenal growth in its domestic traffic have been attributed to the airlines’ aggressive pricing strategies. The total load factor or the number of seats occupied during a flight rose to 76 percent in the first quarter from 75.6 percent in the same period last year.
Cargo traffic is however down 1.08%, from a total of 60,275,261 kilograms (kg) that were recorded in the first half of 2009 as against 65,185,354 kg reported in the same period last year. Of the number, Cebu Pacific transported 31,620,955 kg; PAL, 27,231,331 kg; Pacific East Asia Cargo, 815,096 kg; Air Philippines, 407,100 kg; and Seair 200,779 kg.
PHILIPPINE DOMESTIC AVIATION DATA TOP DOMESTIC AIRLINES IN THE PHILIPPINES As of June 2009 | ||||||
RANK | AIRLINE NAME | CODE | ALLOCATED SEATS | CARGO PER Kg | LOAD FACTOR | PASSENGERS CARRIED |
1 | Cebu Pacific | 5J | 4,335,526 | 31,620,955 | 83 | 3,614,966 |
2 | Philippine Airlines | PR | 3,993,671 | 27,231,331 | 80 | 3,207,060 |
3 | Air Philippines | 2P | 335,392 | 407,100 | 76 | 254,244 |
4 | Zest Airways | Z2 | 594,612 | 73 | 433,576 | |
5 | Seair | DG | 117,155 | 200,779 | 71 | 83,132 |
TOTAL | 9,376,356 | 59,460,165 | 76.6 | 7,592,978 | ||
Source: | Civil Aeronautics Board |
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