Dnata rebrands Philipppine business

August 8, 2011,

MANILA, Philippines — Emirates’ ground handling unit Dnata, the fourth largest combined air services provider in the world, has rebranded its business in the Philippines as part of its global brand realignment.

The successful contribution the Philippine business makes to dnata’s global business was acknowledged in Manila as customers, suppliers and both local and international employees celebrated the start of a new era which will see positive changes to the business over the coming months.

Dnata’s profile and reputation in the Philippines have risen significantly since 1998 – when it first established its operations in the region as ‘dnata Inc.’ – the only internationally owned ground handling agent in Manila's airport.
Services offered by dnata in the Philippines include passenger, ramp and baggage services; cargo handling and ground support equipment.

The firm has invested heavily in its Manila operations, with the purchase of new equipment, introduction of staff training initiatives and renovation of their offices.

The operations have seen significant growth during the years since, with an increase in new customers and organic growth by existing customers.

Today, dnata is one of the most successful and highly reputed handling agents in the Asia-Pacific Region with customers including Emirates, Qatar Airways, Hawaiian Air, and Air China.

“We are proud to have strong roots in the Philippines, the team here has worked hard and played an important part in establishing our reputation in the region as a respected global air services provider,” said Dnata President Gary Chapman.

He added that ‘dnata in Manila has excellent potential for growth, future success and to play its part in dnata’s global team effort to achieve its vision of becoming the world’s most admired air services provider.”

The brand re-fresh has come at a key time for the dnata team in the Philippines in particular, having recently welcomed a new General Manager Margaret Yu – who has been appointed to take the lead as the business enters this new era.

“We have more than 200 dedicated staff working at the Ninoy Aquino International Airport, a number of whom have been with the team since we first began our operations in Manila,” said Yu.

She said “the collective knowledge and experience we possess makes us a strong team and enables us to deliver the very best service to our customers. Add to that the combined knowledge, experience and reputation of the rest of the dnata family worldwide and we have a bright future ahead of us.”

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