ISG Bags PAL's Fiesta Boutique

August 9, 2011

Delight on all sides as an important new inflight relationship is forged between Philippine Airlines and Inflight Sales Group

By Martin Moodie

Philippine Airlines (PAL) has selected Hong Kong-based Inflight Sales Group (ISG) as its strategic partner to further develop the Fiesta Boutique inflight shopping programme.

This follows the airline’s review of its current inflight duty free programme and an evaluation of future requirements to enhance passenger service.

PAL and ISG have signed an exclusive supply agreement for an initial two-year period plus a performance-based option period, with their first programme slated to go onboard 1 November 2011.

Prior to its partnership with ISG, PAL was one of the few airlines in Asia that manages its duty free programme in-house. “The decision to tap ISG represents a very significant shift in PAL's strategy,” the companies noted in a statement.

ISG Managing Director Tony Detter said he was enthusiastic about the company's new partnership with PAL. “We’re honoured to be selected by Philippine Airlines as their partner to re-engineer this inflight shopping service, and are already hard at work with the PAL team to ensure we have a great first programme launch and a smooth transition," he said.

Delight on all sides as an important new inflight relationship is forged between Philippine Airlines and Inflight Sales Group
“PAL has a very good core business and knows its customers quite well. Our job at ISG will be to introduce new brands and categories to the existing programme, leveraging our knowledge and brand portfolio to attract a broader base of customers to the Fiesta Boutique shopping program."

PAL Senior Assistant Vice President-Catering Services Jaime Arturo L. Viola said: “PAL is pleased to work with Inflight Sales Group. We were very thorough and careful during our review of our business and in making the decision to expand and refocus our duty free programme.

“We’re confident ISG is the right partner to help us grow our business, develop new shopping channels, and improve our promotional and crew motivation strategy. ISG has a long history of successful innovation with their product offerings and marketing programmes, and are well respected in the travel retail industry both for their ability to increase sales and to add value to their customers. We look forward to a mutually beneficial relationship with them.”


Philippine Airlines – Asia’s first airline – is the flag carrier of the Republic of the Philippines. This year marks the 70th anniversary of its first flight on March 15, 1941. PAL offers more than 70 flights to 25 international destinations daily on a modern fleet of aircraft including the Boeing 777-300ER and Airbus A340-300, and carries close to 25,000 passengers and 350 tons of cargo daily. More information is available at


Inflight Sales Group is the pioneer of airline concession operations, with more than 25 years of airline duty free concession management experience. Inflight Sales Group's predecessor was formed by Jean-Marcel Rouff in 1982 to supply amenity kits and as an exclusive distributor of duty free products from the leading suppliers to airlines in Asia and North and South America. Today ISG remains the leading concessionaire in Asia and North Africa, servicing 17 airline partners around the globe. More information is available at

Source: ©The Moodie Report

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