PAL Chooses APG as GSA in Europe

26 December 2013

Philippine Airlines (PAL) has appointed Paris-based Air Promotion Group (APG) as its General Sales Agent (GSA) in 16 countries and signs IATA BSP Consolidator System (IBCS) with APG for 20 Billing and Settlement Plan (BSP) for its worldwide operations.

Under the agreement, APG will provide full sales and marketing services as well as customer support, ticketing and administrative facilities to some of its future European destinations.

APG will represent PAL in Denmark, Sweden, Norway, Czech Republic, Slovenia, Switzerland, Finland, Lebanon, Jordan, Cyprus, Turkey, Germany, France, Spain, Portugal and Israel.

IBCS, developed jointly by IATA and the APG Network in 1999 to widen BSP membership, permits scheduled airlines (whether IATA members or not) to join any BSP worldwide on a variable cost, “Pay as you Earn” basis, with nominal joining fees. 

The BSP system, operating in 83 locations covering over 140 countries, has accredited 64,000 travel agents. APG Network has introduced more than 250 airlines to BSP membership in both “Online” and “Offline” markets and has over 1,100 activated IBCS contracts in force in the BSPs around the world.

PAL is expected to fly to Italy, Turkey, Germany, France, Spain, Portugal and Israel next year.

APG was established in 1991 by 5 European General Sales Agency organizations to meet the demand for regional airline sales and marketing representation in Europe.

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