CEB Joins Black Box

24 November 2016

Value Alliance members Vanilla Air and Cebu Pacific secured an equal (15% each) shareholdings alongside Scoot and Nok Airlines of Air Black Box (ABB) Asia Pacific, the joint venture ticketing platform responsible for making the Value Alliance a reality.

The remaining equity is held by ABB’s majority investor VaultPAD Ventures (40%), a US-based private airline travel and tourism venture accelerator.

Black Box is a sales and distribution booking and interline system for the airline members of the Value Alliance, comprising budget carriers in Asia which includes Cebu Pacific, Jeju Air, Nok Air, NokScoot, Scoot, Tigerair Singapore, Tigerair Australia and Vanilla Air.

Value Alliance partnership was formed earlier in May to enable direct interline ticket and ancillary sales among member airlines in one booking, a feat made possible using ABB’s platform.

The distribution solution provided by ABB is the world’s first multi-carrier interlining and booking system.

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