24 November 2016
By Mark Elliot
It
will also allow PAL to optimise revenue per passenger instead of the
historically used revenue per seat model, and can even measure the
impact of passenger behaviour.
By Mark Elliot
Philippine Airlines has chosen to adopt Sabre’s AirVision
Commercial Analytics solution in order to improve its revenue-generating
capabilities.
This new technology brings commercial data
from several different departments into one place, in real time, easing
the process of analysis and enabling improved decision-making.
It
will also allow PAL to optimise revenue per passenger instead of the
historically used revenue per seat model, and can even measure the
impact of passenger behaviour.
“Sabre’s Commercial Analytics will
allow Philippine Airlines to make more actionable decisions,” explained
Dasha Kuksenko, Sabre’s vice president & regional general manager of
airline solutions for Asia Pacific. “This solution also enables the
airline to maximise revenue, improve efficiency and productivity, while
driving a competitive advantage.
“By using Commercial Analytics,
the Philippines flag carrier will have the ability to look at customer
segments instead of simply fare purchases. This gives the airline more
insights into their customers’ purchase propensities and the ability to
recommend actions to best suit the business needs of the airline,” she
added.
Dina May F. Flores, PAL’s vice president of revenue
management, said that the new technology would “help us better
understand our customers’ buying behaviour”.
Sabre and PAL are both currently at Association of Asia Pacific Airlines’ (AAPA) Assembly of Presidents in Manila.
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