PAL Harness Sabre Tech

24 November 2016

By Mark Elliot

Philippine Airlines has chosen to adopt Sabre’s AirVision Commercial Analytics solution in order to improve its revenue-generating capabilities.

This new technology brings commercial data from several different departments into one place, in real time, easing the process of analysis and enabling improved decision-making.

PAL's president Jaime Bautista (centre) with Sabre's Rakesh Narayanan (left) and Dasha Kuksenko (right)It will also allow PAL to optimise revenue per passenger instead of the historically used revenue per seat model, and can even measure the impact of passenger behaviour.

“Sabre’s Commercial Analytics will allow Philippine Airlines to make more actionable decisions,” explained Dasha Kuksenko, Sabre’s vice president & regional general manager of airline solutions for Asia Pacific. “This solution also enables the airline to maximise revenue, improve efficiency and productivity, while driving a competitive advantage.

“By using Commercial Analytics, the Philippines flag carrier will have the ability to look at customer segments instead of simply fare purchases. This gives the airline more insights into their customers’ purchase propensities and the ability to recommend actions to best suit the business needs of the airline,” she added.

Dina May F. Flores, PAL’s vice president of revenue management, said that the new technology would “help us better understand our customers’ buying behaviour”.

Sabre and PAL are both currently at Association of Asia Pacific Airlines’ (AAPA) Assembly of Presidents in Manila.

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