Amadeus Powers PAL Migration To Alliance

While CEB selects airRM as its RMS

20 March 2018

Flag carrier Philippine Airlines has switched to full Amadeus Altéa Suite from Sabre Systems to deliver an extensive transformation of the airline’s Passenger Service System that aims to streamline and improve all core passenger processes for PAL, including reservation, inventory, departure control, and flight management as it readies for integration with airline partner.

The Amadeus Altéa Suite is a next-generation airline IT system that, once implemented, will help PAL enhance customer experience by delivering more consistent and personalized customer service, develop new revenue streams, and improve operational efficiency.

Tangible benefits include faster and simpler check-in for travelers, the ability to re-accommodate disrupted passengers in a matter of seconds, improved on-time performance, and consistent, automatic application of customer preferences at every touch point.

Adopting Altéa will also support Philippine Airlines’ ambitions to join an airline alliance. More than two-thirds of Star Alliance airlines, three-quarters of oneworld airlines and half of Skyteam airlines use Altéa.

As a community platform for airlines, Altéa enables better integration between partner airlines, with real-time sharing of availability, fares, customer and booking information to deliver a harmonized customer experience across the alliance.

ANA implemented Amadeus’ Altéa Customer Management Solution in 2011.

The unified Amadeus solution simplifies and enables consistent decision making across several commercial planning divisions by bringing all the data to one place and in real-time.

Meanwhile, Cebu Pacific has selected airRM for its revenue management system, inventory control, and reporting tools to identify sales opportunities, maximize passenger revenues, closely control pricing, and analyze performance.

airRM enables airlines to make better and more profitable decisions. The solution is currently used by more than 90 of the most successful carriers in the world.

“Cebu Pacific is the largest and most successful airline of The Philippines. Experiencing rapid growth in the last decade Cebu Pacific now operates a fleet of over 75 Airbus aircraft”, said Andrew Millar, Vice President of Sales & Support.

Air Asia Bhd has been using airRM for its Revenue Management System since 2011 while Tiger Airways (now Scoot) started the system in 2014.

15 comments:

  1. Oneworld would be the best choice for PAL. Star already have SQ & TG, while Skyteam have GA & VN. MH is the lone ASEAN carrier in Oneworld.

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    1. While it is true that oneworld is the weakest of the three alliances in the region, I don't think PR adds much. HKG is simply too near, for one, and my deepest fear is that PR would be reduced just be a feeder for CX at HKG with little to no benefit for PR since very few oneworld airlines serve MNL and other PR hubs in the first place which could feed traffic there, as opposed to us feeding traffic to CX, JL, MH and QR.

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    2. I remember that PAL was indeed planning to join Oneworld a few years back (this was before MH joined), and there were rumors that CX was planning to sponsor them. Not sure what happened to that.

      >very few oneworld airlines serve MNL
      Isn't that actually a plus: that would allow Oneworld access here? Then again though, we already have CX, JL, MH and QR.

      I think one big factor preventing PAL from joining Oneworld is that they have a lot of codeshares with non-OW airlines (like NH, HA, MF, GI, VN, etc.).

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    3. The reason why the fact that very few OW airlines serve MNL is a negative is because we can't feed off the other carriers' traffic. As you said the only oneworld members that fly to MNL at the moment is QR, CX, JL, MH, and QF. Compare that to the number of SkyTeam or Star Alliance carriers that fly to MNL.

      And yes, AA, CX, and JL were pushing for PR to become a oneworld member a while back, which is why they used Saber in the first place.

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  2. I see more potential for PAL joining the Oneworld alliance. Although, this might jeopardize PAL's union with ANA since Oneworld has JAL.

    But if PAL joins Star Alliance with ANA, it already has Eva Air, Singapore Air, and Thai Airways...I don't see PAL contributing much into this group.

    This is still good news...and regardless of the alliance PAL joins into...It's still a step in the right direction.

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    1. I disagree. Thai, Singapore, and EVA compete at different market segments, and I think there's still room for PR to squeeze in between the three.

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    2. You might be surprise how powerful the investors influence to the airline is that caused them to migrate. Because the alliance is using amadeus. But don't quote this blog because its not in the news just yet. After all, we don't want to be way ahead of others.

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    3. Also, I think a year or two ago there were rumors that ANA was looking into buying a stake in PAL. And though PAL tried to join Oneworld before, rumors are that now they're aiming for Star Alliance, perhaps because of the ANA connection.

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    4. If sources are correct, ANA is still negotiating with PAL regarding a potential stake for the latter. So who knows, we might eventually end up seeing PAL in Star sometime in the future.

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    5. If PAL joins Star, either SQ or TG will go to Oneworld in order to have 2 ASEAN carriers in an Alliance.

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    6. What? No, that's not how alliances work. Alliances are not restricted to a set number of members per region. If that were the case there would be far fewer Star carriers in Europe.

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  3. PAL is the thirteenth-largest corporation in the Philippines in terms of revenue and the twenty-first largest in terms of assets, as stated in the Philippines' Top 500 Largest Corporations of 2005. As of January 2005, PAL employs a total of 7,322 regular employees, including 450 pilots and 1300 cabin crew. PAL is the sixty-first largest airline in the world in terms of revenue passenger kilometers flown, with over 16 million flown for 21 million available seat kilometers, an average load factor of 76 percent.

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  4. 2005?? We are in 2018!! LOL

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  5. The Philippines leading airline is Philippine Airlines(PAL) which is also the flag carrier with Php116.6 billion gross revenues in 2016. Ceb Pac is the leading low cost carrier(LCC) in the Philippines.with 63.8 billion gross revenue in 2016.

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  6. What about PAL's catering? Does Amadeus also offer a catering software?

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